Marketing in a data-driven digital world: Implications for...

  • Main
  • 2020 / 7
  • Marketing in a data-driven digital world: Implications for...

Marketing in a data-driven digital world: Implications for the role and scope of marketing

Shah, Denish, Murthi, B.P.S.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.06.062
Date:
July, 2020
File:
PDF, 818 KB
2020
Conversion to is in progress
Conversion to is failed