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Brand image and price perceptions impact on purchase...

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Brand image and price perceptions impact on purchase intentions: mediating brand trust

Benhardy, Kartika Aprilia, Hardiyansyah, Hardiyansyah, Putranto, Agus, Ronadi, Matthew
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Year:
2020
Journal:
Management Science Letters
DOI:
10.5267/j.msl.2020.5.035
File:
PDF, 632 KB
2020
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