Interest-Free Financing Promotions Increase Consumers’...

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Journal of the Association for Consumer Research 2020 / 07

Interest-Free Financing Promotions Increase Consumers’ Demand for Credit for Experiential Goods

Bauer, Johannes Christian, Morwitz, Vicki G., Nagengast, Liane
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Journal:
Journal of the Association for Consumer Research
DOI:
10.1086/710250
Date:
July, 2020
File:
PDF, 1.75 MB
2020
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