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Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment
Lim, Xin-Jean, Cheah, Jun-Hwa, Cham, Tat Huei, Ting, Hiram, Memon, Mumtaz AliVolume:
ahead-of-p
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/APJML-03-2019-0126
Date:
February, 2020
File:
PDF, 464 KB
2020