Refining the relation between cause-related marketing and...

International Marketing Review 2019 / 07 Vol. ahead-of-p; Iss. ahead-of-p

Refining the relation between cause-related marketing and consumers purchase intentions

Ferraris, Alberto, Giudice, Manlio Del, Grandhi, Balakrishna, Cillo, Valentina
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Volume:
ahead-of-p
Journal:
International Marketing Review
DOI:
10.1108/IMR-11-2018-0322
Date:
July, 2019
File:
PDF, 218 KB
2019
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