Unveiling the effects of figurative meanings in manipulated...

Asia Pacific Journal of Marketing and Logistics 2020 / 02 Vol. ahead-of-p; Iss. ahead-of-p

Unveiling the effects of figurative meanings in manipulated online hotel reviews on consumers' behavioral intentions

Akhtar, Naeem, Akhtar, Muhammad Nadeem, Siddiqi, Umar Iqbal, Riaz, Muhammad, Zhuang, Weiqing
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Volume:
ahead-of-p
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/apjml-06-2019-0398
Date:
February, 2020
File:
PDF, 414 KB
2020
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