Comparing consumers’ in-group-favor and...

European Journal of Marketing 2020 / 03 Vol. 54; Iss. 4

Comparing consumers’ in-group-favor and out-group-animosity processes within sports sponsorship

Lin, Hsin-Chen, Bruning, Patrick F.
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Volume:
54
Journal:
European Journal of Marketing
DOI:
10.1108/ejm-03-2018-0195
Date:
March, 2020
File:
PDF, 361 KB
2020
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