Impact of website attributes on customer engagement in...

International Journal of Bank Marketing 2020 / 06 Vol. ahead-of-p; Iss. ahead-of-p

Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory

Islam, Jamid Ul, Shahid, Shadma, Rasool, Aaleya, Rahman, Zillur, Khan, Imran, Rather, Raouf Ahmad
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Volume:
ahead-of-p
Journal:
International Journal of Bank Marketing
DOI:
10.1108/ijbm-12-2019-0460
Date:
June, 2020
File:
PDF, 288 KB
2020
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