Improving the stability of market segmentation analysis

Improving the stability of market segmentation analysis

Hajibaba, Homa, Grün, Bettina, Dolnicar, Sara
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Volume:
32
Journal:
International Journal of Contemporary Hospitality Management
DOI:
10.1108/ijchm-02-2019-0137
Date:
October, 2019
File:
PDF, 369 KB
2019
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