Two decades of research on nation branding: a review and...

International Marketing Review 2019 / 08 Vol. ahead-of-p; Iss. ahead-of-p

Two decades of research on nation branding: a review and future research agenda

Hao, Andy W., Paul, Justin, Trott, Sangeeta, Guo, Chiquan, Wu, Heng-Hui
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Volume:
ahead-of-p
Journal:
International Marketing Review
DOI:
10.1108/imr-01-2019-0028
Date:
August, 2019
File:
PDF, 204 KB
2019
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