The influence of internet marketing capabilities on...

The influence of internet marketing capabilities on international market performance

Liu, Chia-Ling (Eunice), Zhang-Zhang, Yingying, Ghauri, Pervez Nasim
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Volume:
37
Journal:
International Marketing Review
DOI:
10.1108/imr-04-2018-0146
Date:
May, 2020
File:
PDF, 398 KB
2020
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