Does non-profit brand image mean the same across cultures?...

International Marketing Review 2019 / 11 Vol. 36; Iss. 6

Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countries

Michaelidou, Nina, Micevski, Milena, Kadic-Maglajlic, Selma, Budhathoki, Tribikram, Sarkar, Siddhartha
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Volume:
36
Journal:
International Marketing Review
DOI:
10.1108/imr-10-2018-0284
Date:
November, 2019
File:
PDF, 183 KB
2019
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