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The role of relationship quality and loyalty programs in building customer loyalty
Kwiatek, Piotr, Morgan, Zoe, Thanasi-Boçe, MarselaVolume:
ahead-of-p
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/jbim-02-2019-0093
Date:
March, 2020
File:
PDF, 561 KB
2020