A comparison of statistical and decision-making techniques...

Journal of Management Development 2019 / 11 Vol. 38; Iss. 10

A comparison of statistical and decision-making techniques in marketing mix evaluation

Shokrani, Mahsa, Haghighi, Mohammad, Paricheh, Morteza, Shokrani, Mina
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Volume:
38
Journal:
Journal of Management Development
DOI:
10.1108/jmd-08-2018-0228
Date:
November, 2019
File:
PDF, 504 KB
2019
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