Customer journey analyses in digital media: exploring the...

Journal of Service Management 2020 / 06 Vol. ahead-of-p; Iss. ahead-of-p

Customer journey analyses in digital media: exploring the impact of cross-media exposure on customers' purchase decisions

Klein, Jan F., Zhang, Yuchi, Falk, Tomas, Aspara, Jaakko, Luo, Xueming
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Volume:
ahead-of-p
Journal:
Journal of Service Management
DOI:
10.1108/josm-11-2018-0360
Date:
June, 2020
File:
PDF, 183 KB
2020
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