Addressing vulnerability: what role does marketing play?

Journal of Services Marketing 2019 / 12 Vol. 33; Iss. 6

Addressing vulnerability: what role does marketing play?

Cheung, Lilliemay, McColl-Kennedy, Janet R.
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Volume:
33
Journal:
Journal of Services Marketing
DOI:
10.1108/jsm-09-2018-0271
Date:
December, 2019
File:
PDF, 336 KB
2019
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