Identifying and analyzing social marketing initiatives...

Journal of Social Marketing 2019 / 10 Vol. 9; Iss. 4

Identifying and analyzing social marketing initiatives using a theory-based approach

Cismaru, Magdalena, Wuth, Amanda
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Volume:
9
Journal:
Journal of Social Marketing
DOI:
10.1108/jsocm-06-2018-0063
Date:
October, 2019
File:
PDF, 287 KB
2019
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