Reacting to negative online customer reviews

Journal of Service Theory and Practice 2019 / 12 Vol. 29; Iss. 4

Reacting to negative online customer reviews

Piehler, Rico, Schade, Michael, Hanisch, Ines, Burmann, Christoph
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Volume:
29
Journal:
Journal of Service Theory and Practice
DOI:
10.1108/jstp-10-2018-0227
Date:
December, 2019
File:
PDF, 190 KB
2019
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