SNS eWOM sentiment: impacts on brand value co-creation and...

Marketing Intelligence & Planning 2020 / 02 Vol. 38; Iss. 1

SNS eWOM sentiment: impacts on brand value co-creation and trust

Seifert, Christin, Kwon, Wi-Suk
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Volume:
38
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/mip-11-2018-0533
Date:
February, 2020
File:
PDF, 212 KB
2020
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