Trust and loyalty in online brand communities

Spanish Journal of Marketing - ESIC 2020 / 05 Vol. ahead-of-p; Iss. ahead-of-p

Trust and loyalty in online brand communities

Anaya-Sánchez, Rafael, Aguilar-Illescas, Rocío, Molinillo, Sebastián, Martínez-López, Francisco J.
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Volume:
ahead-of-p
Journal:
Spanish Journal of Marketing - ESIC
DOI:
10.1108/sjme-01-2020-0004
Date:
May, 2020
File:
PDF, 275 KB
2020
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