In-game advertising: the role of newness congruence and...

Spanish Journal of Marketing - ESIC 2020 / 04 Vol. ahead-of-p; Iss. ahead-of-p

In-game advertising: the role of newness congruence and interactivity

Vashisht, Devika, Mohan, HFO Surindar, Chauhan, Abhishek
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Volume:
ahead-of-p
Journal:
Spanish Journal of Marketing - ESIC
DOI:
10.1108/sjme-02-2019-0012
Date:
April, 2020
File:
PDF, 230 KB
2020
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