Brand experience and brand attachment as drivers of WOM in...

Brand experience and brand attachment as drivers of WOM in hospitality

Gómez-Suárez, Mónica, Veloso, Monica
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Volume:
ahead-of-p
Journal:
Spanish Journal of Marketing - ESIC
DOI:
10.1108/sjme-12-2019-0106
Date:
March, 2020
File:
PDF, 407 KB
2020
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