What drives online course sales? Signaling effects of user-generated information in the paid knowledge market
Zhang, Mingli, Zhang, Yan, Zhao, Lu, Li, XiaoyongVolume:
118
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.07.008
Date:
September, 2020
File:
PDF, 401 KB
2020