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The Role of Self-Construal and Competitiveness in Consumersâ Self-Brand Connection with Domestic vs. Foreign Brands
Fazli-Salehi, Reza, Torres, Ivonne M., Madadi, Rozbeh, Zúñiga, Miguel ÃngelJournal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2020.1792388
Date:
July, 2020
File:
PDF, 1.60 MB
2020