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Start-up Marketing Strategies in India || Loyalty Comes with a Price: A Strategic Up-scaling from USP Loyalty Cards in India
Ramesh, M. Anil, Grover, Priya, Dasgupta, SabyasachiVolume:
10.1108/97
Year:
2019
DOI:
10.1108/978-1-78756-755-920191006
File:
PDF, 1.07 MB
2019