Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach
Hussain, Shahzeb, Melewar, T.C., Priporas, Constantinos Vasilios, Foroudi, PanteaVolume:
ahead-of-p
Journal:
Qualitative Market Research: An International Journal
DOI:
10.1108/QMR-12-2017-0175
Date:
May, 2020
File:
PDF, 271 KB
2020