Nonlinear and complementary effects of responsive and proactive market orientation on firmsâ competitive advantage
Osorio Tinoco, Fabian F., Hernández-Espallardo, Miguel, Rodriguez-Orejuela, AugustoVolume:
32
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/apjml-01-2019-0058
Date:
April, 2020
File:
PDF, 273 KB
2020