The impact of monetary rewards for online reviews

Asia Pacific Journal of Marketing and Logistics 2019 / 11 Vol. 31; Iss. 5

The impact of monetary rewards for online reviews

Duan, Yongrui, Chen, Chen, Huo, Jiazhen
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Volume:
31
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/apjml-02-2018-0082
Date:
November, 2019
File:
PDF, 616 KB
2019
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