When others show off my brand: self-brand association and...

Asia Pacific Journal of Marketing and Logistics 2019 / 11 Vol. ahead-of-p; Iss. ahead-of-p

When others show off my brand: self-brand association and conspicuous consumption

Li, Jie, Guo, Shuojia, Zhang, Jonathan Z., Sun, Liben
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Volume:
ahead-of-p
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/apjml-04-2019-0225
Date:
November, 2019
File:
PDF, 197 KB
2019
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