Systematic comparisons of customer base prediction...

Asia Pacific Journal of Marketing and Logistics 2020 / 05 Vol. ahead-of-p; Iss. ahead-of-p

Systematic comparisons of customer base prediction accuracy: Pareto/NBD versus neural network

Xie, Shao-Ming, Huang, Chun-Yao
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Volume:
ahead-of-p
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/apjml-09-2019-0520
Date:
May, 2020
File:
PDF, 2.60 MB
2020
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