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Systematic comparisons of customer base prediction accuracy: Pareto/NBD versus neural network
Xie, Shao-Ming, Huang, Chun-YaoVolume:
ahead-of-p
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/apjml-09-2019-0520
Date:
May, 2020
File:
PDF, 2.60 MB
2020