Brand experience effects on brand attachment: the role of...

Brand experience effects on brand attachment: the role of brand trust, age, and income

Huaman-Ramirez, Richard, Merunka, Dwight
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Volume:
31
Journal:
European Business Review
DOI:
10.1108/ebr-02-2017-0039
Date:
August, 2019
File:
PDF, 482 KB
2019
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