Analogical reasoning and regulatory focus: using the...

Analogical reasoning and regulatory focus: using the creative process to enhance consumer-brand outcomes within a co-creation context

Naletelich, Kelly, Spears, Nancy
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Volume:
54
Journal:
European Journal of Marketing
DOI:
10.1108/ejm-05-2018-0354
Date:
May, 2020
File:
PDF, 422 KB
2020
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