Youâre not yelping your case: the unexpected social consequences of word of mouth
Palmeira, Mauricio, Spassova, Gerri, Quoidbach, JordiVolume:
54
Journal:
European Journal of Marketing
DOI:
10.1108/ejm-08-2018-0551
Date:
January, 2020
File:
PDF, 369 KB
2020