Formation of customer-based brand equity via authenticity

International Journal of Contemporary Hospitality Management 2020 / 02 Vol. 32; Iss. 2

Formation of customer-based brand equity via authenticity

Rodríguez-López, María Eugenia, del Barrio-García, Salvador, Alcántara-Pilar, Juan Miguel
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Volume:
32
Journal:
International Journal of Contemporary Hospitality Management
DOI:
10.1108/ijchm-05-2019-0473
Date:
February, 2020
File:
PDF, 777 KB
2020
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