Digital signage as an opportunity to enhance the mall...

International Journal of Retail & Distribution Management 2020 / 06 Vol. ahead-of-p; Iss. ahead-of-p

Digital signage as an opportunity to enhance the mall environment: a moderated mediation model

Roux, Thérèse, Mahlangu, Sfiso, Manetje, Thembeka
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Volume:
ahead-of-p
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/ijrdm-10-2018-0220
Date:
June, 2020
File:
PDF, 472 KB
2020
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