Social media resources and export performance: the role of...

Social media resources and export performance: the role of trust and commitment

Mahmoud, Mahmoud Abdulai, Adams, Matilda, Abubakari, Aidatu, Commey, Nicholas Oblitei, Kastner, Adelaide Naa Amerley
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Volume:
37
Journal:
International Marketing Review
DOI:
10.1108/imr-02-2019-0084
Date:
April, 2020
File:
PDF, 606 KB
2020
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