How do mature born globals create customer value to achieve...

How do mature born globals create customer value to achieve international growth?

Andersson, Svante, Awuah, Gabriel Baffour, Aagerup, Ulf, Wictor, Ingemar
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Volume:
37
Journal:
International Marketing Review
DOI:
10.1108/imr-11-2018-0340
Date:
April, 2020
File:
PDF, 357 KB
2020
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