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A bundling sales strategy for a two-stage supply chain based on the complementarity elasticity of imperfect complementary products
Liu, Yong, Wang, Xiaoying, Ren, WenwenVolume:
35
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/jbim-05-2019-0267
Date:
March, 2020
File:
PDF, 562 KB
2020