Strategic marketing approaches for the diffusion of...

Strategic marketing approaches for the diffusion of innovation in highly regulated industrial markets: the value of market access

Schiavone, Francesco, Simoni, Michele
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Volume:
34
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/jbim-08-2018-0232
Date:
August, 2019
File:
PDF, 637 KB
2019
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