Analysing trademark and social media in the fashion...

Journal of Fashion Marketing and Management 2020 / 07 Vol. ahead-of-p; Iss. ahead-of-p

Analysing trademark and social media in the fashion industry: tools that impact performance and internationalization for SMEs

Rienda, Laura, Ruiz-Fernández, Lorena, Carey, Lindsey
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Volume:
ahead-of-p
Journal:
Journal of Fashion Marketing and Management: An International Journal
DOI:
10.1108/jfmm-03-2020-0035
Date:
July, 2020
File:
PDF, 195 KB
2020
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