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Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects
Lee, Hanna, Xu, Yingjiao, Porterfield, AnneVolume:
ahead-of-p
Journal:
Journal of Fashion Marketing and Management: An International Journal
DOI:
10.1108/jfmm-05-2019-0092
Date:
June, 2020
File:
PDF, 466 KB
2020