Detecting customers knowledge from social media big data: toward an integrated methodological framework based on netnography and business analytics
Del Vecchio, Pasquale, Mele, Gioconda, Passiante, Giuseppina, Vrontis, Demetris, Fanuli, CosimoVolume:
24
Journal:
Journal of Knowledge Management
DOI:
10.1108/jkm-11-2019-0637
Date:
May, 2020
File:
PDF, 1.99 MB
2020