Why do older consumers avoid innovative products and...

Journal of Services Marketing 2020 / 07 Vol. ahead-of-p; Iss. ahead-of-p

Why do older consumers avoid innovative products and services?

Bae, Hyeyoon, Jo, Sang Hyun, Lee, Euehun
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Volume:
ahead-of-p
Journal:
Journal of Services Marketing
DOI:
10.1108/jsm-10-2019-0408
Date:
July, 2020
File:
PDF, 354 KB
2020
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