Exploiting online environment to engage customers: social...

Qualitative Market Research: An International Journal 2020 / 02 Vol. ahead-of-p; Iss. ahead-of-p

Exploiting online environment to engage customers: social commerce brand community

Cuomo, Maria Teresa, Mazzucchelli, Alice, Chierici, Roberto, Ceruti, Francesca
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Volume:
ahead-of-p
Journal:
Qualitative Market Research: An International Journal
DOI:
10.1108/qmr-12-2017-0186
Date:
February, 2020
File:
PDF, 260 KB
2020
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