The brand personality of professional football teams

Sport Business and Management An International Journal 2019 / 11 Vol. 9; Iss. 5

The brand personality of professional football teams

Papadimitriou, Dimitra, Kaplanidou, Kyriaki, Alexandris, Kostas, Theodorakis, Nikos
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Volume:
9
Journal:
Sport, Business and Management: An International Journal
DOI:
10.1108/sbm-03-2018-0021
Date:
November, 2019
File:
PDF, 251 KB
2019
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