Power and Message Framing: the Case of Comparative Advertising
Li, Xingbo, Jain, Shalini Sarin, Shen, Yiqin Alicia, Jain, Shailendra PratapJournal:
Customer Needs and Solutions
DOI:
10.1007/s40547-020-00110-9
Date:
July, 2020
File:
PDF, 518 KB
2020