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A 2020 perspective on âSpreading the word: How customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth intentionâ
Siqueira, Jose Ribamar, GarcÃa Peña, Nathalie, ter Horst, Enrique, Molina, GermanVolume:
40
Journal:
Electronic Commerce Research and Applications
DOI:
10.1016/j.elerap.2020.100930
Date:
March, 2020
File:
PDF, 141 KB
2020