Enhancing brand coolness through perceived luxury values:...

Journal of Retailing and Consumer Services 2020 / 11 Vol. 57

Enhancing brand coolness through perceived luxury values: Insight from luxury fashion brands

Loureiro, Sandra Maria Correia, Jiménez-Barreto, Jano, Romero, Jaime
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Volume:
57
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2020.102211
Date:
November, 2020
File:
PDF, 1010 KB
2020
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