Beyond Multi-channel Marketing (Critical Issues in Dual Marketing) || Evolution of Supply Chains and Dual Marketing Strategies: A Case on the Impact of Public Policy on Dual Marketing Strategy
Palazzo, Maria, Foroudi, Pantea, Siano, AlfonsoVolume:
10.1108/97
Year:
2020
DOI:
10.1108/978-1-83867-685-820201005
File:
PDF, 265 KB
2020