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Rhetorical strategies and emotions in political marketing management
Ortigueira-Sánchez, Luis Camilo, Cárdenas-Egúsquiza, Ana LucÃaVolume:
32
Journal:
Academia Revista Latinoamericana de Administración
DOI:
10.1108/arla-02-2019-0053
Date:
November, 2019
File:
PDF, 287 KB
2019