Rhetorical strategies and emotions in political marketing...

Rhetorical strategies and emotions in political marketing management

Ortigueira-Sánchez, Luis Camilo, Cárdenas-Egúsquiza, Ana Lucía
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Volume:
32
Journal:
Academia Revista Latinoamericana de Administración
DOI:
10.1108/arla-02-2019-0053
Date:
November, 2019
File:
PDF, 287 KB
2019
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